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Skills
Experience
Assistant Manager – Sales & Project Development (HOD Lead Role)
Malaysian Employers Federation
2024-09 -
Leads corporate membership acquisition and retention programmes, building and managing strategic relationships with corporate members and key stakeholders. Identifies new business opportunities across membership, training, consultancy and events, and prepares performance reports to guide growth strategies. Streamlines operational processes to improve service delivery and efficiency, contributing to higher member satisfaction and revenue. Utilises data analysis and cross‑functional leadership to align initiatives with organisational goals.
Marketing Manager
Beauty & Co. & ĀMANÏ Wellness
2022-07 - 2024-08
Designed and executed commercial campaigns that increased customer acquisition and revenue growth for beauty and wellness brands. Managed end‑to‑end product and service launches, from concept development and positioning to go‑to‑market execution, coordinating with creative, sales and operations teams. Oversaw strategic partnerships, KOL collaborations and brand initiatives, expanding market reach. Handled escalated client issues and optimised marketing ROI through performance analysis and data‑driven adjustments.
Senior Executive – Product Marketing
BE International Malaysia
2021-03 - 2022-06
Led go‑to‑market strategies for new product launches, aligning sales targets with marketing plans. Monitored sales performance and introduced growth initiatives that boosted market penetration. Produced sales enablement and product education materials, and conducted nationwide training for internal teams and distributors. Collaborated with cross‑functional teams to maximise product performance and customer adoption.
Executive – Branding & Key Account Management
Allyoung Malaysia
2018-01 - 2021-02
Managed strategic retail, marketplace and commercial partnerships, negotiating promotional campaigns with key business partners. Monitored sales performance, identified growth opportunities and expanded brand presence through strategic collaborations. Coordinated integrated marketing initiatives across multiple channels, enhancing brand visibility. Delivered key account management and branding solutions that drove revenue growth.
Senior Relationship Manager
Reebonz Malaysia
2015-02 - 2017-12
Managed relationships with VIP and high‑value customer accounts, strengthening loyalty through personalised account management. Resolved complex customer issues while maintaining service excellence. Developed targeted campaigns that increased customer retention and lifetime value. Collaborated across departments to enhance the overall customer experience and operational efficiency.
Senior Executive – Business Development & Corporate Partnerships
Nardell Sdn Bhd
2012-10 - 2015-01
Managed strategic partnerships with banks, hospitality and lifestyle brands, negotiating commercial agreements that drove mutual business growth. Delivered merchant acquisition and account expansion initiatives, handling key corporate accounts such as American Express, Maybank and Standard Chartered. Developed tailored partnership solutions and led cross‑functional teams to implement them, resulting in increased market reach and revenue.
Languages
English
fluent
Mandarin
fluent
Bahasa Melayu
fluent
Cantonese
fluent
Last updated: 3 hete