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Skills
Experience
Marketing Manager / Sales & Partnerships
PL AGUILA MANUFACTURING, INC.
2020-01 -
Led the marketing team and defined the annual strategy to support company growth, managing a multi‑million‑peso budget. Directed integrated digital marketing across Meta, Instagram, TikTok and e‑commerce channels, optimizing campaigns with analytics and AI‑driven insights. Built and managed strategic partnerships with key accounts such as 7‑Eleven, Starbucks and major retail chains, generating new account revenue. Executed go‑to‑market initiatives, including entry into West Zone Supermarkets (Dubai) and pilot launches in California, and oversaw major industry events attracting over 10,000 daily attendees. Collaborated with Sales, Operations, R&D, Finance and external agencies to deliver cross‑functional initiatives and strengthen brand positioning in the F&B industry.
Purchasing Manager
PL AGUILA MANUFACTURING, INC.
2015-01 - 2020-12
Managed international sourcing and importation across Latin America, North America, Europe and Southeast Asia, ensuring continuous supply for production. Led supplier negotiations, contract management and vendor coordination to achieve cost efficiencies and reliable procurement pipelines. Coordinated with operations, finance and logistics teams to align purchasing strategies with business requirements. Strengthened supplier relationships and streamlined sourcing processes, reducing operational risks and improving overall efficiency. Implemented ISO 22000 and FSSC 22000 food safety management standards within the procurement function.
Last updated: 3 hete