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11 years of experience

Skills

Digital Marketing Social Media Advertising (Meta, Instagram, TikTok, Facebook) E‑commerce Strategy Strategic Partnerships International Market Expansion Supplier Negotiation & Procurement ISO 22000 & FSSC 22000 Compliance Data Analytics & GA4 AI‑driven Campaign Optimization Event Management Cross‑functional Team Leadership Budget Management Brand Positioning CRM & Customer Insights Training & Workshop Facilitation

Experience

Marketing Manager / Sales & Partnerships

PL Aguila Manufacturing, Inc.

2020-01 -

Led the marketing team and defined the annual strategy to support company growth, managing integrated digital campaigns across Meta, Instagram, TikTok and e‑commerce platforms. Developed and managed strategic partnerships with key accounts such as 7‑Eleven, Jollibee, Pizza Hut, Starbucks and major retail chains, driving new‑account revenue. Directed go‑to‑market execution for West Zone Supermarkets (Dubai) and pilot launches in California, and oversaw major industry events (WOFEX, MAFBEX, IFEX) reaching over 10,000 daily attendees. Collaborated with Sales, Operations, R&D, Finance and external agencies to deliver cross‑functional initiatives, and contributed as a member of the Executive Committee to strategic planning.

Purchasing Manager

PL Aguila Manufacturing, Inc.

2015-01 - 2020-12

Managed international sourcing and importation across Latin America, North America, Europe and Southeast Asia, ensuring consistent supply and operational continuity. Led supplier negotiations, contract management and vendor coordination to achieve cost efficiency. Coordinated with operations, finance and logistics teams to align purchasing strategies with production needs, strengthening supplier relationships and reducing operational risks.

Languages

English

fluent

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Last updated: 3 hete