Founder and Manager

Mureddu Holiday Homes

2022-01 -

Established and operate a boutique vacation‑rental agency focused on high‑end accommodations during the summer season. Curated personalised guest experiences, from welcome amenities to tailored itineraries, ensuring a 95% satisfaction rate. Managed all aspects of the business including marketing, bookings, vendor relations and financial oversight. Built a small team of 4 staff members and coordinated seasonal operations across multiple properties.

Director of Marketing and Communications

Stable Trading Limited, Hong Kong

2018-06 - 2022-03

Led the development and execution of communication strategies that increased brand visibility among high‑value clients. Designed and implemented personalised service campaigns that boosted client loyalty by 30%. Supervised a cross‑functional team of 6 marketers, copywriters and designers, applying agile methodologies. Utilised CRM tools and data analytics to refine targeting and measure campaign ROI.

Digital Marketing Intern

Black Sheep Restaurants, Hong Kong

2017-08 - 2018-01

Supported digital campaigns promoting luxury dining experiences, creating content for social media, email newsletters and website updates. Assisted in SEO optimisation and paid‑media planning, contributing to a 20% increase in online reservations. Collaborated with the concierge team to align marketing messages with high‑touch service standards. Gained hands‑on experience with analytics platforms such as Google Analytics and Hootsuite.

Pastry Chef

Mandarin Oriental, Milano

2016-07 - 2017-01

Prepared high‑quality pastries and desserts for the hotel’s fine‑dining venues, adhering to the brand’s luxury standards. Coordinated with the culinary team to design seasonal menus, enhancing the hotel’s reputation for culinary excellence. Managed inventory and supplier relationships, reducing waste by 15%. Trained junior kitchen staff on plating techniques and food safety protocols.

Concierge Services

2014-10 - 2014-10

Delivered personalised concierge assistance and reservation management for high‑net‑worth guests. Coordinated travel itineraries, restaurant bookings and exclusive experiences, contributing to elevated guest satisfaction scores. Utilised internal reservation systems and maintained strong relationships with luxury service providers.