Marketing Automation Specialist (Maternity Cover)

About the role

Roche is looking for a Marketing Automation Specialist to cover a maternity leave within its Global Digital Hub in Budapest. You will act as the subject‑matter expert for the OCE‑D (Salesforce Marketing Cloud) platform, supporting affiliates and regional teams in delivering digital marketing campaigns that drive engagement and support Roche’s pharmaceutical portfolio.

Key responsibilities

• Design, build, and launch end‑to‑end global, regional, and affiliate email and automation campaigns, including asset creation, journey logic, segmentation, testing and analysis.
• Collaborate with business partners to translate product and event data into contextual transactional, outbound, and nurture campaigns.
• Provide consulting and best‑practice recommendations on marketing automation strategy and execution.
• Track performance, generate reports, and suggest improvements to ensure compliance with industry email standards.
• Support demand‑generation, retention, and other marketing initiatives through operationalization of automation programs.

Required profile

• University or college degree in Computing, IT, Communication, Digital Marketing or a related field.
• Minimum 2 years of professional email marketing experience, preferably in a global environment.
• Proven track record of developing and managing automated campaigns.

Required skills

• Hands‑on experience with Salesforce Marketing Cloud (OCE‑D).
• Familiarity with other automation platforms such as Marketo, Eloqua or HubSpot.
• Strong understanding of email best practices, segmentation, and analytics.

What we offer

• Opportunity to work within a leading global healthcare company.
• Exposure to cross‑functional teams and international projects.
• Supportive environment that values diversity and personal expression.