Data and Insights Manager, Corporate Affairs

About the role

Syngenta is creating a new Data and Insights Manager role within Corporate Affairs (Global Communications, Public Affairs and Sustainability) in Budapest. The role connects data spread across channels, teams and markets, uncovers the audience behind it and helps senior leaders make evidence-led decisions on reputation, audience engagement and business impact. It is described as a chance to build something meaningful from the ground up.

Key responsibilities

• Bring together qualitative and quantitative data from surveys, campaigns, owned, earned, paid, social, web and internal communications into a coherent view of ranked performance.
• Develop dashboards, reports and insight narratives that help senior leaders understand impact and improve future activity.
• Partner with IT colleagues to develop data structures, databases and AI-enabled tools that improve data quality, accessibility and usability.
• Lead reputation-measurement activity with agencies and internal stakeholders, covering audience perceptions, sentiment and share of voice.
• Assess campaign performance and identify improvements to planning, investment and outcomes.
• Provide timely insight during sensitive issues or crises on audience reaction, reputational risk and communication choices.
• Help set tagging, metadata standards and scoring systems, and support internal communications by tracking employee readiness, confidence and adoption.

Required profile

• Approximately five to ten years' experience in data and analytics, market research, communications measurement, reputation management or a related field.
• Experience combining data from multiple sources and turning quantitative and qualitative findings into actionable insight.
• Experience building or improving dashboards, reporting processes, databases or insight tools, ideally with IT or digital colleagues.
• Strong understanding of communications channels (events, earned, owned and paid media, social, websites, internal communications) and of weighting systems to rank audiences and actions.
• Ability to turn complex analysis into a clear story for non-data specialists and to influence senior leaders.

Required skills

• Analytics and measurement tools such as GA4, SEMrush, Emplifi, LinkedIn Campaign Manager.
• Data visualization tools such as Power BI.
• Understanding of how AI and large language models affect content visibility, citation, measurement and communications performance.

What we offer

• An inclusive environment with professional growth and work-life balance.
• A comprehensive benefits package tailored to location, plus learning and development, wellness programs and employee assistance programs.