Senior Events Marketing Specialist

About the role

Formlabs is hiring a Senior Events Marketing Specialist for its largest European office in Budapest. The role works closely with Sales, Marketing, Product, Design and Leadership to shape how Formlabs presents itself at key stages, owning the strategy, planning, execution and performance of a portfolio of events, with a strong focus on trade shows and Formlabs-owned events. It involves about 20 trade shows per year, from small booths to large-format exhibits.

Key responsibilities

• Own a portfolio of trade shows and develop and execute plans to meet event objectives and milestones
• Lead end-to-end event planning and execution, including pre/post-event campaigns, staffing, booth management and internal enablement for demos and presentations
• Work with design and marketing teams so the event presence reflects the brand and showcases the product portfolio
• Manage budgets, contracts, vendors and logistics, optimising spend and efficiency
• Act as a visible brand ambassador, building relationships with customers, partners and prospects onsite
• Analyse event performance data to improve formats, messaging and attendee experience
• Collaborate with Sales, Product, Design and Marketing to influence decisions and maximise event impact
• Order and track event inventory such as collateral and giveaways
• Travel about 25% of the time, mainly within Europe, to attend events and support onsite teams

Required profile

• Bachelor's degree in Marketing, Communications or a related discipline
• 5+ years of event marketing experience, including owning and executing complex B2B trade show programs
• Proven experience managing multi-event portfolios and reporting on them
• Experience supporting product launches and evolving product portfolios through events
• Comfortable travelling about 25% of the time

Required skills

• Strong project management, handling multiple projects, budgets and onsite personnel under tight deadlines
• Excellent written and oral communication and cross-functional collaboration
• Data-driven approach, drawing insights from event and marketing data
• Creative, proactive and confident, able to act as a brand ambassador

What we offer

• Hybrid work
• Catered lunch three days a week
• Private health insurance with hospital coverage
• A monthly or quarterly public transport pass for Budapest
• Company shares
• Free beverages and snacks, free 3D prints and an all-you-can-move sports pass
• Inclusive, dog-friendly office and development opportunities