Senior Influencer Strategist

About the role

DEPT's influencer practice runs creator programmes for brands across EMEA, bringing creators into the plan from the first brief so they can shape the brand's idea and feed paid media and search. This Senior Influencer Strategist leads that thinking on client work, deciding where creators earn their place before production or media budget is committed, and runs the strategy from brief to plan independently. The role is based in the Budapest office, where the influencer team is growing.

Key responsibilities

• Lead influencer strategy on priority client accounts across EMEA, from interrogating the brief to the plan used by delivery teams.
• Bring creators in early so they can test and shape the brand's idea before production.
• Plan creator work with the Paid Social, Social, SEO and GEO, and Creative teams so it is part of the integrated plan from day one.
• Support the growth strategist on pitches where influencer thinking decides the win.
• Share learnings from live accounts into the propositions taken to clients.
• Review strategy work across the three regions and coach the strategists in each hub.

Required profile

• Seven or more years as a digital marketing strategist, preferably in an agency environment, with creator, creative and social work as a foundation.
• An influencer strategy that won a pitch, grew an account or developed the business, with the thinking explained.
• Experience planning creator work alongside paid media, search and commerce.
• Clear presentation to senior clients in professional-level English; German or Dutch is a plus.
• Deep interrogation of briefs, strong cross-cultural teamwork, and self-driven research, analysis and synthesis.
• Curiosity about how AI search and private channels affect where people find and trust brands.

What we offer

• Flexible hybrid working (2 days from the office, depending on location).
• Salary based on experience, pension, free private healthcare, mental health support and company sick pay.
• 26 days paid holiday plus UK Bank Holidays.
• Season ticket loan and cycle to work scheme, enhanced family-friendly policies.
• Office refreshments, social and cultural events, inspirational talks, learning and development, and a Buddy Programme.