Senior Marketing Specialist – Fixed Term (Maternity Cover)

About the role

Mastercard’s Budapest office is looking for a Senior Marketing Specialist on a fixed‑term maternity cover. The role will drive local marketing initiatives, support 360° campaign execution and ensure projects are delivered on time and on budget.

Key responsibilities

• Execute local marketing activities and campaigns across Hungary in line with business objectives and global priorities.
• Support planning and implementation of integrated 360° campaigns with a strong focus on media planning and coordination.
• Lead assigned marketing projects end‑to‑end, ensuring timely, on‑budget and high‑quality delivery.
• Manage day‑to‑day project management of marketing initiatives across channels and stakeholders.
• Coordinate with media, creative and production agencies, providing clear direction and feedback.
• Monitor campaign performance, prepare regular reports and recommend optimisations based on data and insights.
• Manage assigned marketing budgets, track spending and ensure alignment with financial processes.
• Support development of marketing materials and presentations, ensuring consistency and high quality.
• Collaborate with internal teams and external partners to deliver effective marketing programs and activations.

Required profile

• Detail‑oriented and results‑driven professional with a strong background in media planning and project management.
• Proactive team player who thrives in a dynamic environment and brings fresh ideas.
• Excellent organisational skills with the ability to manage multiple projects simultaneously.
• Strong analytical mindset to interpret campaign data and drive improvements.

Required skills

• Media planning
• Project management
• Budget management
• Campaign performance analysis