Regional Trade Marketing & Digital Activation Manager

About the role

Lead regional Trade Marketing activities across Europe, collaborating closely with Sales, Global & Local Marketing, and Product Portfolio teams to drive growth and shopper engagement.

Key responsibilities

• Define and execute regional promotion strategies, including pricing concepts, bundle offers, product mix optimization and promo share management.
• Own end‑to‑end implementation of Point‑of‑Sale activities, retail concepts, shopper activation and deployment of communication assets.
• Manage regional CRM and Paid Media campaigns, from planning and audience targeting to performance optimisation and customer journey activation.
• Analyse sales, market and campaign performance and translate insights into actionable activation plans.
• Collaborate with local markets and global stakeholders to ensure consistent execution, transparent reporting and best‑practice sharing.

Required profile

• University degree in Marketing, Business Administration, Economics, Communication, Digital Business or related field.
• 3+ years of experience in Trade Marketing, PoS, Paid Media, Commercial or Performance Marketing.
• Proven experience in PoS planning, promotions, retail activation, customer engagement and performance analytics.
• Strong analytical and commercial mindset with data‑driven decision‑making skills.
• Excellent communication skills in English, both written and spoken.

Required skills

• Good understanding of CRM and Paid Media concepts.
• Experience with performance measurement and analytics.
• Project management and stakeholder management abilities.

What we offer

• Competitive base salary with annual review, performance, loyalty and referral bonuses.
• Training and professional development opportunities, including technical and soft‑skill courses.
• Career development programs, mentoring, coaching, PhD support and international assignments.
• Flexible working hours, hybrid work model, childcare options and sabbatical possibilities.
• Health and well‑being services, onsite medical centre, regular health check‑ups and professional consultants.
• Cafeteria allowance for family support, health care, mobility and recreation, plus onsite canteen and commute cost coverage.
• Community events, team‑building activities and a commitment to diversity, sustainability and social responsibility.