Digital Marketing Operations Manager (Diagnostics)

About the role

The Global Digital Hub sits within Roche Services & Solutions Center in Budapest and strengthens Roche's digital capabilities globally through social media management, brand support, digital publishing, marketing automation, copywriting and creative design. As Digital Marketing Operations Manager, you will drive operational excellence by running end-to-end digital marketing initiatives across global markets and affiliates, working independently and with cross-functional teams.

Key responsibilities

• Manage and coordinate global and local digital marketing execution, including campaign setup, workflows, updates and delivery across digital channels
• Create, format and maintain visual and written digital assets using global brand templates and guidelines
• Oversee email deployments, marketing automation workflows, website content updates, metadata tagging and social media execution
• Handle incoming requests through service management tools, track status and communicate with stakeholders
• Run quality assurance checks on all assets for accuracy, brand alignment and regulatory compliance
• Identify bottlenecks, troubleshoot issues and improve processes
• Partner with distributed teams and affiliates worldwide

Required profile

• 5+ years of hands-on experience in digital marketing operations, campaign execution, content production or a shared services environment
• Demonstrable multi-channel experience: campaign management, email marketing, marketing automation, basic SEO/website maintenance and reporting
• Bachelor's degree in Marketing, Communications, Business, Digital Systems or equivalent practical experience
• Strong written and verbal communication skills

Required skills

• Familiarity with service management/ticketing systems, digital marketing platforms, CRM systems and collaboration tools
• Attention to detail and ability to prioritise multiple requests under deadlines

What we offer

• Development opportunities, free language courses and training, international assignments and internal mobility
• Annual bonus, monthly transportation allowance, home office equipment, health and life/accident insurance, full salary during the first 9 days of sick leave, eyeglasses settlement and one-time payments for life events
• Service awards for loyalty, additional holidays and bonuses
• Hybrid model (2 days per week in the office)

Salary starts from 2,400 EUR gross per month, depending on experience, skills and qualifications.