Head of Marketing Data EMEA

About the role

Diageo is hiring a Head of Marketing Data EMEA for a newly formed, Budapest-based Marketing Operations & MarTech Hub. The Hub acts as a strategic execution engine for EMEA markets, working across media, digital, data, content, websites, digital shelf and marketing effectiveness, and helps markets scale capabilities and improve performance through shared expertise and standardised processes. The role sits at the centre of the region's data ecosystem, clarifying regional data needs and availability, deploying global intelligence products into markets and turning data into activation and measurement.

Key responsibilities

• Articulate regional data needs and availability across consumer, commercial and insights, linking them to global strategy
• Deploy and embed global data products into markets as the voice of global products with local stakeholders
• Deploy predictive audience segments and experimentation (A/B, incrementality, causal inference) with media, content and marketing effectiveness
• Act as the feedback loop between marketing data and priority product optimisations

Required profile

• Experience working with large-scale consumer datasets, CDPs and marketing technology ecosystems
• Proven ability to develop and deploy analytical models that deliver measurable business impact
• Knowledge of causal inference, incrementality testing and modern marketing measurement approaches
• Strategic and commercially minded, focused on turning data into actionable insights and business outcomes

Required skills

• Understanding of data sourcing, consumer insights and measurement frameworks
• Experience with CDPs and marketing technology ecosystems
• Ability to build and deploy analytical models

What we offer

• Permanent position in a world-class brand portfolio
• Family leave opportunity
• Product allowance to buy company products from the staff shop
• Thematic events and afterwork activities organised by employee communities
• A gym and a rooftop bar
• Flexibility to manage wellbeing and balance priorities